How to manage your on-page SEO

On-page optimization is an essential part of search engine optimization and getting results. On-page SEO is what your site tells the search engines. Off-page SEO refers to what is happening outside your pages and what other sites are saying about, so the websites that are linking to your website. You need to focus on on-page SEO first, in this article we will explain more about on-page optimization. If you don’t want to do the work yourself, you can hire an SEO Agency such as Maison Tulip.

On-page SEO tips

Website Audit

Start with an audit of your website, it will give you a better understanding of how SEO-friendly your website is. Audit your entire website, the pages, the keywords and identify problematic areas that need improvement. Determine which keywords you actually want to use and how you can apply them to your website or ask for advice.


You need to have titles that are under 65 characters, and they have to be easy to read. You also need to be able to convert them into URL names, and you can do that with no problem if you have planned ahead.

META Descriptions

Meta descriptions are the descriptions search engine users see in the search engine results, below your title and URL. It makes it easy for people to understand what your pages are about. Meta descriptions need to be 150-160 characters, and you have to create them for every page. Talk to the reader so that they feel like you are describing the page to them.


You have to create headings (H1, H2, H3 etc) for your keywords with the keywords that you picked. It will help understand search engines what your webpage is about and it will create a better user-experience for your website visitors. H1 is the title of your page, so what the page is about.

Titles And Alt Text For Images

It is sensible to use your keywords in your images, spread out the words using dashes. Also, add the ALT text to your image, you might not have done this before, and that is why your images are so hard to find. Giving your images a title tag and ALT text will help search engines understand what is in the image so that they can determine if your content/image is valuable to search engine users.


Your URLs have to be set up in the same way that you would do image titles. There are a lot of image titles that you will be able to manage, and you have to be sure that you have done the same with each page on your site. You spread out the words with dashes and make them easy to read. Do not make them too long, and do not force them to be so long that they are impossible to remember. Make them memorable and descriptive. Moreover, use your keywords in your URLs.

No Penalties

Of course, you want to avoid penalties, you want to prevent yourself from running hit by search penalties. Here are a few tips. Never hide keywords and avoid keyword stuffing because search engines will catch you. Just use keywords naturally throughout your text, all the rest of it is down to the URLs, meta tags, and descriptions. Do not force the keywords because you will make the page impossible to read. Give the customer just enough to read without making it so complex that they will never get through it.

Promote The User Experience

The user experience on your site is very important. If your site is impossible for website visitors to navigate, they will leave and this is not a good sign for search engines. Make sure you focus on your website visitors and think about the information they are looking for and how you can offer it to them in the best possible way. For example, create a good site structure, use headers and add images and videos.

These tips will help you to optimize your website for the search engines. You can also read this article to get an even better understanding of on-page SEO. Or you can hire an SEO expert and let that person do the work for you.


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What can I do to improve my SEO‎?

In some people’s minds Search Engine Optimization (SEO) is an art darker than witchcraft; to others, it’s something incredibly proscriptive: do A, B, and C, and you’ll be number one in Google searches. Fortunately, SEO is not voodoo (or my pantry would be filled with chicken necks and newts instead of olive oil and cereal), but unfortunately it is not as simple as checking off boxes on a to-do list. It’s somewhere in between, and far more interesting.

Google doesn’t reveal the exact parameters collected and processed by its famous algorithm and its web-crawling “robots” (the automated programs that access websites to catalog them for Google); to do so would tip its multibillion dollar hand. SEO experts do have a few sources to go on. For instance, Google publishes a guide to SEO for webmasters. (The words of Google engineers are analyzed like the congressional testimonies of Alan Greenspan.) Others have attempted to reverse engineer Google’s algorithm themselves.

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So then, SEO is pretty simple: make a site that’s great for people, and Google will reward you. That sounds awfully zen, and I think the truth is a little more complicated. For instance, Google says they’re trying to hone their algorithm to think like a person, but in reality, the algorithm is thinking how Google engineers think people think.

What does that mean for you? Though I don’t pretend to be an SEO expert, I’ve read through some SEO advice and source material, and I think there are some fundamental tenants:

Content. Your content should be well-structured. From the very beginning, we ask our clients to create content that is hierarchical and well-organized. It’s a good idea to start from an outline and work from there.
Keywords. When developing content, make a list of keywords that fit your organization and/or content. Use these keywords on all levels of your structural outline.
Links. Every page of your site should have a link out. It’s not necessarily true that the more links on your page, the better (there’s a risk that Google will think your page is spam and lower its ranking). Also, and perhaps more crucially, you need to get other sites to link to you, especially high-quality sites. Google puts special weight on .edu and .org sites that link to yours.

No dirty tricks. Stay away from so-called “black hat” techniques…like loading your page with irrelevant keywords, creating multiple sites with duplicate content, using affiliate programs to populate links, and so forth.
If you’re interested in learning about SEO in greater detail, the team at SEOmoz has put together a (long) Beginner’s Guide to SEO. I haven’t read the whole thing, but at least it has some nice illustrations!

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Conversion rate improvement tips

You have barely any traffic coming to your website. Let’s say a thousand visitors, a few thousand if you’re lucky. How do you improve your conversions when you have little to no traffic? Hey, everyone, I’m Noe Tucker. Today, I’m going to share with you how you can do conversion optimization when you have little to no visitors. The first thing you need to know is conventional A/B testing solutions like Optimizely require you to have a lot of traffic, because it makes sure that a variation is statistically significant before it’s a winner. What that means is let’s say you have a home page and you decide that you want to create a new variation because you think the new one will convert better. If you run a test in Optimizely, the test won’t end unless you have statistical significance, which means you’re going to need hundreds and hundreds and hundreds of conversions before there’s a winner. If there is no winner, you won’t know if the changes you’re making are improving your conversions or hurting it. But there’s a simple solution.

Crazy Egg has something called bandit testing and it’s mainly for smaller websites. You can make changes using the WYSIWYG editor and you can add in multiple variations. What Crazy Egg will do will automatically adjust the traffic to different variations depending on how each version is converting. Based on that, you can make changes to your website constantly. You can always add in new headlines, new images, remove elements from your page, whatever you decide you want to do to improve your conversions.


From there, you run tests using Crazy Egg and it will automatically adjust the traffic to each variation. The test is never-ending, which means you continually add variations, you don’t have to delete them, and it will automatically adjust the traffic to different variations of your website to maximize your income. It’s that simple. If you’re not sure what to change, Crazy Egg will show you in a visual format the reports like their heat map, which will show you where people click and where they don’t click. This will give you ideas on what you need to change to maximize your conversion rates. It will also show you visitor recordings.

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