On-page optimization is an essential part of search engine optimization and getting results. On-page SEO is what your site tells the search engines. Off-page SEO refers to what is happening outside your pages and what other sites are saying about, so the websites that are linking to your website. You need to focus on on-page SEO first, in this article we will explain more about on-page optimization. If you don’t want to do the work yourself, you can hire an SEO Agency such as Maison Tulip.
On-page SEO tips
Start with an audit of your website, it will give you a better understanding of how SEO-friendly your website is. Audit your entire website, the pages, the keywords and identify problematic areas that need improvement. Determine which keywords you actually want to use and how you can apply them to your website or ask http://maisontulip.com/seo/los-angeles/ for advice.
You need to have titles that are under 65 characters, and they have to be easy to read. You also need to be able to convert them into URL names, and you can do that with no problem if you have planned ahead.
Meta descriptions are the descriptions search engine users see in the search engine results, below your title and URL. It makes it easy for people to understand what your pages are about. Meta descriptions need to be 150-160 characters, and you have to create them for every page. Talk to the reader so that they feel like you are describing the page to them.
You have to create headings (H1, H2, H3 etc) for your keywords with the keywords that you picked. It will help understand search engines what your webpage is about and it will create a better user-experience for your website visitors. H1 is the title of your page, so what the page is about.
Titles And Alt Text For Images
It is sensible to use your keywords in your images, spread out the words using dashes. Also, add the ALT text to your image, you might not have done this before, and that is why your images are so hard to find. Giving your images a title tag and ALT text will help search engines understand what is in the image so that they can determine if your content/image is valuable to search engine users.
Your URLs have to be set up in the same way that you would do image titles. There are a lot of image titles that you will be able to manage, and you have to be sure that you have done the same with each page on your site. You spread out the words with dashes and make them easy to read. Do not make them too long, and do not force them to be so long that they are impossible to remember. Make them memorable and descriptive. Moreover, use your keywords in your URLs.
Of course, you want to avoid penalties, you want to prevent yourself from running hit by search penalties. Here are a few tips. Never hide keywords and avoid keyword stuffing because search engines will catch you. Just use keywords naturally throughout your text, all the rest of it is down to the URLs, meta tags, and descriptions. Do not force the keywords because you will make the page impossible to read. Give the customer just enough to read without making it so complex that they will never get through it.
Promote The User Experience
The user experience on your site is very important. If your site is impossible for website visitors to navigate, they will leave and this is not a good sign for search engines. Make sure you focus on your website visitors and think about the information they are looking for and how you can offer it to them in the best possible way. For example, create a good site structure, use headers and add images and videos.
These tips will help you to optimize your website for the search engines. You can also read this article to get an even better understanding of on-page SEO. Or you can hire an SEO expert and let that person do the work for you.